Expectations

"you get what you pay for." and that's true. you can spend $140.00 for a 1964 ford fairlane which may or may not even start, or you can pay for audi at market value...which had you rather have your clients see you in? which would you rather rely on? that's a great metaphor to ask a potential client when approaching them a prospect for their business—and this has worked for me in the past.