Tension

Design is not about the arrow hitting the target. It is about the power of the space between the arrow's razor sharp tip and the dead center of the bull's eye.

There's a Soldier In All of Us

This is smart. The Medal of Honor (MOH) series will always be one step behind the Call of Duty (COD): Modern Warfare series. While MOH is till showing you game play shots as their trailer, COD is offering you an experience. They are connecting with gamers on an entirely different level. If you did not notice, they also slip a few celebrity endorsements in here in a believable and not forced down your throat kind of way. Insert Kobe Bryant and Jimmy Kimmel. The chef/fry-cook at the end definitely stole the show. I love to watch video game branding, advertising and marketing grow and become more intelligent every year. Well played guys. Now, can you drop the cost a bit so a young graphic designer can afford to play?