
This is article articulates the value of color and its power over association. It uses the simple analogy of holiday colors to prove why color is so valuable for a brand.
I wish the author had explored the relation ship of holiday colors in other cultures. Is red and green viewed as Christmas colors in Europe? Do foreign countries have as strong of a bond with their country colors as America does with Red, White and Blue? Do they associate Red, White and Blue with America? Some research is in order.
Full Article
http://www.fastcompany.com/blog/ken-carbone/yes-less/guilty-association-colors-christmas-and-other-holidays